For law firms · AI-visibility audits
When a client asks AI for a solicitor, does it name you?
Your future clients are asking ChatGPT, Perplexity and Google's AI to recommend a solicitor. We show you whether they hear your name or a competitor's, with the evidence, in 48 hours. Then the three fixes that close the gap. Flat £129. No lock-in.
// Example query · illustrative layout
"best solicitor for [your situation] in [your town]"
Sample layout, not real businesses or real results. Your Snapshot shows your real business, real engines, dated.
The questions your clients ask AI
These prompts decide whether you are named.
- Q1best conveyancing solicitor in [your town]
- Q2no win no fee solicitor near me
- Q3employment solicitor in [your town]
- Q4family law solicitor near me
- Q5wills and probate solicitor in [your town]
- Q6commercial solicitor for a small business in [your town]
Why it matters for law firms
Being the name in the answer is the new front page.
Legal help starts with a question to AI
Someone with a legal problem now asks an AI assistant who can help before they search a directory. They act on the names it gives, often the same day.
One matter can be worth a great deal
Conveyancing, a commercial dispute or a probate file is high value. Being the firm the AI names for those queries is worth far more than a click.
The signals favour the prepared
Clear practice-area pages, structured data, reviews and a clean profile tell an assistant what you do and trust it. Most firms have not set these up.
The front door just moved
Search changed in 2026. Most searches now end without a click.
Independent, named studies, not our numbers, and not a promise about your business:
// Every figure is linked to its primary source in our State of AI Search briefing. Market context, not a guarantee about any business.
How it works
Evidence first. Then the fixes.
You see proof before you spend anything, and a plain-English plan after.
The Snapshot
We run one of the questions your a clients actually ask, across the major AI assistants, and send you the result, including who gets named instead of you.
The 48-hour Audit
For a flat £129 we test eight high-intent queries across ChatGPT, Perplexity, Gemini and Claude, five times each, and check the foundations AI reads.
Three fixes
A six-to-ten-page plain-English report and a 20-minute walkthrough: where you stand, who is winning your queries, and the three highest-impact fixes.
Simple, honest pricing
Start free. Find the gap, fix it, then stay ahead.
- A high-intent query
- Who gets named instead
- No card needed
- 8 queries, 4 engines
- Competitor map
- Foundations check
- 3 prioritised fixes
- Monthly re-test & alerts
- Tracks what moved
- Rolling, cancel anytime
Questions
The honest answers.
Can you guarantee an AI will recommend my firm?
No, and you should be sceptical of anyone who does. AI assistants are run by third parties on systems that change without notice. We show you where you stand today and the fixes most likely to help. We report and advise; we never promise rankings.
We rely on referrals and repeat clients. Why does this matter?
Referrals still close, but the person being referred checks you first, increasingly inside an AI assistant. If it names another firm, you start behind.
Is this just SEO?
Related, but not the same. A firm can rank on Google and still be invisible in ChatGPT or Perplexity. We test the AI answers specifically, and the signals those engines use.
What do you need from me?
Your website, the areas you serve, your main practice areas, and a couple of competitors if you have them in mind. The free Snapshot needs only your firm name and town.
How is the audit specific to law firms?
We test the questions clients actually ask, by practice area and location, and we check the legal directories and review sources AI leans on for solicitors.
Related
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