For accountants · AI-visibility audits
When a business owner asks AI for a accountant, does it name you?
Your future clients are asking ChatGPT, Perplexity and Google's AI to recommend a accountant. We show you whether they hear your name or a competitor's, with the evidence, in 48 hours. Then the three fixes that close the gap. Flat £129. No lock-in.
// Example query · illustrative layout
"best accountant for a small business in [your town]"
Sample layout, not real businesses or real results. Your Snapshot shows your real business, real engines, dated.
The questions your clients ask AI
These prompts decide whether you are named.
- Q1best accountant for a small business in [your town]
- Q2accountant for contractors near me
- Q3accountant for landlords and property in [your town]
- Q4accountant for self-employed and freelancers in [your town]
- Q5affordable accountant for a limited company in [your town]
- Q6accountant for an e-commerce or Amazon seller in [your town]
Why it matters for accountants
Being the name in the answer is the new front page.
Discovery has moved to the answer
When someone asks ChatGPT or Google's AI for an accountant, they get a few names, not ten links. If you are not one of the names, you are not in the running, and you never see it happen.
Referrals get checked first
A referred client still looks you up before they call, and increasingly that look-up happens inside an AI assistant. If it names a rival, you lose ground before the first conversation.
The signals are fixable
AI leans on machine-readable signals: schema, your professional-body listing, reviews, a clean Google Business Profile. Most practices are missing the cheap ones, which makes the gap easy to close.
Our research
We measured this sector. Most were not ready.
Our first sector benchmark checked 93 UK accountants for the machine-readable signals AI assistants rely on. Aggregate, anonymised, reported exactly as measured.
// Read the accountants benchmark. A convenience sample, not a national census.
How it works
Evidence first. Then the fixes.
You see proof before you spend anything, and a plain-English plan after.
The Snapshot
We run one of the questions your a business owners actually ask, across the major AI assistants, and send you the result, including who gets named instead of you.
The 48-hour Audit
For a flat £129 we test eight high-intent queries across ChatGPT, Perplexity, Gemini and Claude, five times each, and check the foundations AI reads.
Three fixes
A six-to-ten-page plain-English report and a 20-minute walkthrough: where you stand, who is winning your queries, and the three highest-impact fixes.
Simple, honest pricing
Start free. Find the gap, fix it, then stay ahead.
- A high-intent query
- Who gets named instead
- No card needed
- 8 queries, 4 engines
- Competitor map
- Foundations check
- 3 prioritised fixes
- Monthly re-test & alerts
- Tracks what moved
- Rolling, cancel anytime
Questions
The honest answers.
Can you guarantee an AI will recommend my practice?
No, and you should be sceptical of anyone who does. AI assistants are run by third parties on systems that change without notice. We show you where you stand today and the fixes most likely to help. We report and advise; we never promise rankings.
We get clients by referral. Why does this matter?
Referrals still close, but the person being referred checks you first, and more of that checking happens inside ChatGPT or Google's AI. If the answer names a rival, you start the conversation behind.
Is this just SEO?
Related, but not the same. A practice can rank on Google and still be invisible in ChatGPT or Perplexity. We test the AI answers specifically, and the signals those engines use.
What do you need from me?
Your website, the areas you serve, your main services, and a couple of competitors if you have them in mind. The free Snapshot needs only your practice name and town.
How is the audit specific to accountants?
We test the questions your clients actually ask, from contractors and IR35 to landlords and e-commerce, and we check the directories AI leans on for accountants, including your professional-body listing.
Related
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